Definition: Use time limitations to push users to take action
Tunneling
Description
Guiding people through a defined path or experience by providing a simplified opportunity without any other distractions to persuade along the way about the decision making in the end.
Post Purchase Rationalization
Description
Also known as Buyer’s Stockholm Syndrome. Post Purchase rationalization is a cognitive bias where people justify the purchases that they have made even if they aren’t exactly what they thought it was supposed to be.
Peak End Theory
Description
People only remember certain details of their encounter. These tend to be heightened and final moments within their experience. Whether most parts of the experience are acceptable is without influence on the user’s perception of the experience as a whole. An acceptable experience is often neither memorable, nor differentiating and will not be what makes or breaks your product/service.
Loss Aversion
Description
People have a strong tendency to avoid losses while obtaining a gain, especially if the perception is that the gain isn’t that much more significant.
Fixed Rewards
Description
These rewards are used to encourage continuation or introduction of wanted behavior. Fixed rewards are defined factors and accessible at different stages.
False Consensus
Description
People have the tendency to overestimate the overlap that others might have with their beliefs, opinions and preferences. This bias is especially true in group settings.
