Limited Time

LimitedTime

Definition: Use time limitations to push users to take action

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Tunneling

Tunneling

Description
Guiding people through a defined path or experience by providing a simplified opportunity without any other distractions to persuade along the way about the decision making in the end.

Peak End Theory

Peak End Theory

Description
People only remember certain details of their encounter. These tend to be heightened and final moments within their experience. Whether most parts of the experience are acceptable is without influence on the user’s perception of the experience as a whole. An acceptable experience is often neither memorable, nor differentiating and will not be what makes or breaks your product/service.